Dutch craftsmanship, modern comfort
Digital Product Configurator
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Previous Project
Next Project
Dutch craftsmanship, modern comfort
Digital Product Configurator
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Previous Project
Next Project
Dutch craftsmanship, modern comfort
Digital Product Configurator
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Previous Project
Next Project
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story